To understand why my pick has groove and has meaning, we have to time travel back to 1974, when not only did a word sweep the country and define a generation, it became an entire musical that reruns and reruns and reruns year after year. It had groove, it had meaning. Remember this?
- With the advent of computers and web based learning, children leave behind toys at younger and younger age. It's called KGOY-kids growing older younger, and many companies have suffered because of it, most recognizable is Mattel, the maker of Barbie dolls. In the 1990's the average age of a child in their target market was 10 years old, and in 2000 it dropped to 3 years old. As children reach the age of four and five, old enough to play on the computer, they become less interested in toys and begin to desire electronics such as cell phones and video games.
- They are Savvy consumers and they know what they want and how to get it and they are over saturated with brands.
Now I'll be watching for the Flash Mob musical.